There are a lot of different apps for iPhone and iPod Touch that turned their developers millionaires in months. Apps Store is full of such success stories. But bringing a product to fruition is quite an accomplishment. Even for nominal software, there are a series of hurdles that must be overcome for your application to see the light of day. The quality of the application is usually a product of how well you’ve overcome each hurdle. You have to successfully pass through Concept, Design, Development, Distribution, Monetization and Maintenance phases. Here we provide you with a video lecture from Standford University delivered by Steve Marmon, who discusses the iPhone User Interface guidelines and proposes ten steps for the application development process.